Ongo is a sustainable travel app that encourages users to reduce their carbon emissions by choosing cycling or walking over driving. It provides users with insights on their eco emissions from driving and rewards them with points for opting for greener transportation methods. With features like route guidance to nearby cycle stands, Ongo aims to motivate and facilitate eco-friendly travel choices.
PROBLEM
Ongo addresses the problem of excessive carbon emissions caused by driving by promoting sustainable travel options such as cycling and walking. It aims to create awareness among users about their environmental impact and provides incentives to encourage them to choose greener transportation methods. By tackling the issue of excessive vehicle emissions, Ongo contributes to reducing air pollution and minimizing the carbon footprint associated with daily commuting.
SOLUTION
The solution provided by Ongo is to educate users about the amount of carbon emissions generated by driving and to offer incentives for choosing alternative transportation methods such as cycling or walking. By calculating and displaying the eco emissions associated with driving, Ongo raises awareness about the environmental impact and encourages users to opt for greener travel options.
You can also compete with friends to motivate people
to travel sustainably.
USER PERSONAS 1
USER PERSONAS 2
TASK MODEL
TASK SCENARIO
WIREFRAMES
HI-FI PROTOTYPE
LOGIN SCREEN
PROFILE SCREEN
DESTINATION
SUSTAINABLE NAVIGATION
NAVIGATION
JOURNEY
SUMMARY
CONCLUSION
OnGo is still in progress however the usability testing help achieve great feedback. The app will implement a tutorial and more error messages to benifit the user. We
will also make sure all of the text is readable and users can undo all actions. More development will be done with also more usability testing. I believe the app has
great potential and am happy with the current outcome.
FUTURE ITERATIONS
Future features would include a chat feature so users can communicate with friends to travel together more efficiently. Due to the future of AR this would be a feature also added to the app where people can follow navigation in AR/VR. A shop may also be added so that users who travel in the most sustainable manner get points which they
can use in this store.
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