Introducing my passion project, 'The World Food Box' – a gateway to global flavors delivered conveniently to your doorstep. This innovative concept was born from a desire to simplify life while offering an enriching exploration of international cuisines. With each monthly delivery, this project promises an exciting culinary adventure, unraveling the diverse tastes of various countries.
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Website
WORLD FOOD BOX
The PROJECT
The task was to create digital content for the World Food Box website. The aim is to transport visitors through an immersive journey, merging images, recipes, and 3D box mockups to convey relaxation and exploration, all while prominently featuring the World Food Box logo in each slider.​
Market insights
Global Market
The global revenue in the meal kit delivery segment of the online food delivery market was forecast to continuously increase between 2023 and 2027 by 6.9 billion U.S. dollars (+38.76 percent).
Consumer Data and Insights
The revenue in the meal kit delivery segment of the online food delivery market in the United Kingdom was forecast to continuously increase between 2023 and 2027 by 0.8 billion U.S. dollars (+47.62 percent).
Meal Kits Market Size & Trends – Global & UK
Competitor Analysis
Main Objectives
To drive profitable commercial growth
Increase companies penetration in the B2C market.
Increase brand awarness
UI KIT
As this was a brand new website I created elements for the UI kit. This includes the type, colour palette to be used across all branding, logo, icons
and more.
Typography
Header 1 - Montserrat Black - 55px
Sub Head - Montserrat - 21px
Body - Montserrat - 13px
Colour Palette
Primary
#FCE6C5
#FF5649
Secoundary
#E0C193
#02AFCE
Tetriary
#DDA96F
#C798CC
#93C471
#C0C06B
Logos
#FFD200
AB Testing
Two versions were created for the World Food Box website and A/B testing was carried out to determine which works better in terms of design
and the user experience. The end outcome was A works the best especially in terms of the design and more pages were created with the same design.
A
B
