To reach to a new younger audience a complete package design was required which I was tasked to do. Below are the old packaging and they wanted to introduce a range of new products which also needed to be designed. This
was a team based task though I was initially tasked to create guidelines for
A New identity
The branding maintains elements of their existing identity refreshed into a
modern interpretation that reflects their refreshed identity; bright, engaging
and contemporary. The clarity in the messaging was vital, leading to a
paired-back design that focused on recognition rather than complexity.
All packaging was redesigned keeping in mind the main target audience and the
overall branding. The new packaging features brand new vibrant colours and
illustrative elements to attract the consumers attention also making the product
stand out from the rest.